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​Pawtamin

US     /ˈpɔːtəmən/ 

UK     /ˈpɔːtəmɪn/ 

Intro

PAWTAMIN is a brand of high-quality Pet-care, including spa, products, food, breeder,... Their aim is to become the first minimal and chic pet service chain in the area.  

PAWTAMIN is a combination of 2 words: Paw + Vitamin/Ketamin. I really like the feeling of fondling my pets’ paws after they’ve been washed, they feel so squishy and cute. Moreover, pets are like vitamins or drugs, they help humans release stress and enjoy life more.

The feeling I want the brand to have is described as "cozy", “cute”, “fun”, “energetic”, “friendly” and “trustworthy”. Along with bold letters linked together in a life-like motion, I’ve drawn a group of pets playing, flirting, teasing, and licking on each other.

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What we did

  

Naming

Logo

Brand Identity

Print Design

Launched

  

March 2021

Client

  

Pawtamin.vn

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​​Brand
​Inspiration

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Friendly
Cute
Funny
Bold
​Dynamic

The Logo

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The Color Scheme

Primary Color

#000000

#E7DDD5

Secondary Color

#A7BBC3

#D1BC8A

#C4A4A7

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